Application of a Delphi Technique to Identify the Challenges for Adoption, Implementation, and Maintenance of WIC Online Ordering Across Various Systems and Stakeholders

The purpose of this study was to identify policy, technological, and programmatic changes necessary for adoption and implementation of WIC online shopping with online transactions. A Delphi technique was used to identify and prioritize challenges from WIC decision-makers and stakeholders. WIC participants were identified as primary users of online shopping systems with retail store staff as important secondary users. Thematic analysis identified challenges in: 1) Rules/Regulations; 2) Shopping Experience; 3) Security, Confidentiality, Fraud, and State Agency Processes; 4) Training and Education; and 5) Access/Buy-in. The study identified initial processes that impact adoption, implementation, and maintenance of WIC online shopping.

• Related Resources

  • Blueprint for WIC Online Shopping Projects

  • State Agencies’ Perspectives on Planning and Preparing for WIC Online Ordering Implementation

  • A Mixed-Methods Study of Perceived Implementation Challenges for WIC Online Ordering and Transactions

  • Vendors’ Perceptions and Experiences with WIC Online Shopping Implementation

RESOURCE TYPE:

Research

AUTHOR(S):

Center for Nutrition & Health Impact (formerly the Gretchen Swanson Center for Nutrition)

AUDIENCE(S):

USDA FNS, Advocates, Researchers, WIC State agencies, EBT processors, eCommerce

TOPIC AREA(S):

Evaluation, Technology (MIS, EBT, eCommerce), Federal Regulations and Guidance

STAGE OF ONLINE SHOPPING:

Plan and Prepare, Design and Build, Implement, Maintain

LANGUAGE:

English

WIC STATE AGENCY(S):

All Agencies

LAST UPDATED:

February 5, 2023