Learn more about WIC Online Shopping and how to get involved.
WIC STATE AGENCIES
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Though WIC online shopping projects do not have a one-size-fits-all approach, The Blueprint for WIC Online Shopping Projects (“the Blueprint”) can be used as a roadmap for WIC State agencies and their partners as they prepare and implement online shopping options. The Blueprint was developed through engagement with WIC-authorized vendor representatives, EBT processors, WIC State agencies, e-commerce representatives, and other WIC or online shopping experts. The lessons learned from existing WIC online shopping projects also informed development of the Blueprint.
The WICShop+ Resource Library has additional information on getting started with WIC online shopping projects.
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The WIC Online Shopping Project Request for Proposals is now open. WIC State agencies can apply by May 9, 2025 (early submission) or June 27, 2025 (final submission).
Sign up for the WICShop+ monthly newsletter to stay up-to-date on this opportunity.
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WICShop+ is an all-in-one site that provides resources, webinars, and other technical assistance on WIC online shopping. For information to help with WIC online shopping you can:
Explore the WIC online shopping resource library.
Attend our quarterly webinars and Question & Answer sessions with experts on a specific WIC online shopping topic.
Connect with partners across the nation through our online community of practice discussion portal.
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Our team is dedicated to supporting those who are interested or actively involved in implementing WIC online shopping projects. Reach out with general questions, to request help, or to connect with a technical assistance provider.
VENDORS & OTHER ONLINE SHOPPING PARTNERS
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WIC online shopping partners (including vendors, EBT processors, online enablement platforms, and e-commerce and retail technology providers), should partner with a WIC State agency to get involved in a WIC online shopping project. You can find your WIC State agency contact information here.
You can also join the WICShop+ Community of Practice Discussion Portal to connect with other partners across the nation. Ask questions and share insights to gain peer-learning among partners implementing WIC online shopping projects. Sign up and login to your free account to access the discussion portal.
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To learn more about becoming a WIC-authorized vendor, contact the WIC State agency in your area. You can find your WIC State agency contact information here.
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Our team is dedicated to supporting those who are interested or actively involved in implementing WIC online shopping projects. Reach out with general questions, to request help, or to connect with a technical assistance provider.
What is WIC online shopping?
WIC online shopping uses technology to increase efficiency and reduce burden. WIC online shopping can include online or in-person transactions, and families can choose to pick up items or have them delivered at participating retailers.
