YOUR ALL-IN-ONE RESOURCE SITE FOR:
WIC Online Shopping
WICShop+ provides resources, webinars, and other technical assistance to support WIC State agencies, WIC-authorized vendors, and other WIC partners to strengthen and expand online shopping in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). WICShop+ is supported by the WIC Online Shopping Grant.
Through WICShop+, you can:
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Learn more about getting involved in WIC online shopping.
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Discover WIC online shopping resources.
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Explore existing WIC online shopping projects.
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Explore previous funding opportunities to support WIC online shopping projects.
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Attend webinars and events.
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Request assistance and get involved in WIC online shopping.
Why WIC Online Shopping?
Online shopping has expanded rapidly in recent years due to its convenience, time-savings, and ease of use. As the retail grocery industry continues to innovate, WIC participants should have similar shopping options as other customers.
Offering online shopping for WIC participants may:
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Create a positive, streamlined, and convenient grocery shopping experience.
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Decrease challenges associated with in-lane checkout at the store.
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Reduce barriers, such as long distances to WIC-authorized vendors or lack of transportation.
Get started with helpful resources.
The Blueprint for WIC Online Shopping Projects is a roadmap to help you prepare and implement online shopping solutions. WIC State agencies and other WIC online shopping partners can use this resource to guide their efforts.
Explore additional resources related to WIC online shopping in our Resource Library.
Explore examples from the field.
The Center for Nutrition & Health Impact, formerly the Gretchen Swanson Center for Nutrition, funded WIC Online Shopping Projects is increasing access to online shopping options for families participating in WIC in a variety of ways.
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South Dakota and Rosebud Sioux Tribe WIC Programs Online Shopping Project
This project focuses on providing online shopping to WIC participants living in rural and remote areas.
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Minnesota, Iowa, and Nebraska WIC Programs Online Shopping Project
Agencies aim to create an equitable shopping experience by developing and testing an online shopping and payment solution.
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Washington and Massachusetts WIC Programs Online Shopping Project
An online shopping system for WIC participants shopping at Walmart is expected to go-live in summer 2024, using Walmart’s Online Shopping Platform.
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Nevada WIC Program Online Shopping Project
The goal is to create a solution for vendors that do not have online shopping technology available and to improve the WIC shopping experience with app-to-app integration.
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Improving Access to Healthy Foods for DC WIC Families Through Online Shopping
District of Columbia WIC will evaluate the logistics, technology, operations, and regulatory requirements for implementing WIC online shopping.
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EquiShop: Bridging Gaps and Empowering Communities – Mississippi WIC Online Shopping Sub-grant Project
Mississippi WIC will produce an implementation plan to guide the next steps of implementing the identified WIC online shopping solution(s) with an expected minimum of two WIC-authorized vendors.
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Online Shopping: The Indiana WIC Client Experience
Indiana WIC will conduct a feasibility study of WIC-approved vendors to determine capacity, willingness, and barriers to implementing a WIC online shopping solution.
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New Jersey WIC Online Shopping and Delivery Planning
New Jersey WIC (NJ WIC) is in the planning stages of developing their WIC online shopping solution. NJ WIC will conduct planning activities to prepare to implement WIC online shopping with a goal of working with various WIC-authorized vendors to meet the needs and preferences of their WIC participants.
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WIC Link: Bridging Food Access through Online Innovation
Rhode Island (RI), West Virginia (WV), and Connecticut (CT) WIC State agencies aim to enhance and modernize the WIC participant’s shopping experience through a Planning Project. This cohort is progressing towards a successful WIC online shopping project by partnering with JPMA, FIS/CDP, and a consultant project management organization to identify a WIC-authorized vendor to participate in a curbside pickup model.
Get involved or request help.
Our team is dedicated to supporting those who are interested or actively involved in implementing WIC online shopping projects. Reach out with general questions, to request help, or to connect with a technical assistance provider.
About us.
The WIC Online Shopping Grant is a cooperative agreement between the United States Department of Agriculture’s Food and Nutrition Service (USDA FNS) and the Center for Nutrition & Health Impact, formerly the Gretchen Swanson Center for Nutrition.
