Vendors’ Perceptions and Experiences with WIC Online Shopping Implementation

Online shopping holds promise for improving the shopping experience for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). However, little is known about vendors’ perspectives on implementing online shopping in the context of WIC. This study aimed to understand vendors’ (n=16) experiences, needs, and barriers to WIC online shopping implementation through interviews with various vendor types. The findings highlight the role of vendor engagement, collaboration, guidance from WIC agencies, and knowledge sharing to ensure successful WIC online shopping implementation.

• Related Resources

  • Exploring Vendor Perspectives on WIC Online Shopping Implementation: Experiences, Needs, and Barriers

  • WIC Online Shopping Planning Checklist for WIC-Authorized Vendors

RESOURCE TYPE:

Research

AUTHOR(S):

Center for Nutrition & Health Impact (formerly the Gretchen Swanson Center for Nutrition)

AUDIENCE(S):

Advocates, eCommerce, Researchers, WIC local agencies, WIC State agencies, WIC-authorized vendors

TOPIC AREA(S):

Technology (MIS, EBT, eCommerce), Marketing, Outreach, Communication, Federal Regulations and Guidance

STAGE OF ONLINE SHOPPING:

Plan and Prepare, Design and Build, Implement

LANGUAGE:

English

WIC STATE AGENCY(S):

All Agencies

LAST UPDATED:

January 27, 2024