USDA partnered with the Center for Nutrition & Health Impact (formerly the Gretchen Swanson Center for Nutrition) to modernize the WIC shopping experience with online shopping. Since 2021, the Center has been working with eight WIC State agencies to develop and test online shopping projects. These slides provide updates from the sub-grant projects and review progress made to date, including an overview of the WIC participants' online shopping experience.

 
 
 

RESOURCE TYPE:

Webinar/Presentation

AUTHOR(S):

Center for Nutrition & Health Impact (formerly the Gretchen Swanson Center for Nutrition)

AUDIENCE(S):

Advocates, EBT processors, eCommerce, Researchers, WIC local agencies, WIC State agencies, WIC-authorized vendors

TOPIC AREA(S):

Contracts, Evaluation, Federal Regulations and Guidance, Marketing, Outreach, and Communication, Technology (MIS, EBT, eCommerce)

STAGE OF ONLINE SHOPPING:

Plan and Prepare, Design and Build, Implement

LANGUAGE:

English

WIC STATE AGENCY(S):

All Agencies

LAST UPDATED:

May 23, 2024

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WIC Shopping: Integration of Online Technology

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Exploring Vendor Perspectives on WIC Online Shopping Implementation: Experiences, Needs, and Barriers